Our History

The Story Behind Flair Floral

What began as a special wedding gesture for owner Holly Ewell's sister has evolved into a successful business celebrating its 20th anniversary in 2023. Today, Flair Floral is a luxury flower boutique in Plymouth, MA, renowned for its natural, flowy, and elegant arrangements.

Since 2013 the company has evolved from designing and arranging wedding flowers for clients right in the kitchen to one of the most sought after floral designers on the South Shore, reaching 100 weddings and events per year. In June 2018, Flair Floral opened a retail location and expanded into a premium flower and gift shop.

While weddings and events continue to be a large part of Flair Floral's business, the brick-and-mortar store allows all of life's occasions to be celebrated with stunning flowers, including birthdays, holidays, anniversaries, sympathy, and "just because." Not to mention, Flair Floral has also become known for its fresh collection of seasonal and popular plants.

Flair Floral is a woman-owned florist that takes pride in supporting local farmers and other women-owned businesses. In the Flair Floral gift collection, customers will notice that the majority of all items are women-made products from New England, from our hand poured candles right down to the decadent chocolates.

With a wealth of talent, style, and class, some customers find it hard to believe that the owner, Holly, is a self-taught florist. Everything she has done and created is a product of trial and error. Her natural ability is part of the true allure and raw beauty of Flair Floral's inspiring creations. With an incredibly talented team, a passion for exquisite flowers, a dedication to sustainability, and a commitment to supporting local businesses, Flair Floral is poised to remain a luxurious and trusted name in the community and industry.

The natural beauty of a specialty product is what customers expect and love about Flair Floral. Everyone has a special experience whenever they enter our store, including superb customer service and luxury products. Holly